ATM News Network: Insecticides (India) Limited has unveiled a captivating anthem for its umbrella brand, "Tractor Brand." The anthem features Bollywood superstar Ajay Devgn, the brand's ambassador, alongside leading IIL products under the Tractor Brand, including Shinwa, Mission, Izuki, Hercules, and Sofia. Through this innovative campaign, the company aims to establish deeper connections with farmers across India and beyond.
BEI Confluence, a prominent advertising agency specializing in FMCG and Agri/Rural categories, conceptualized the campaign. It will be broadcasted across various platforms to educate and enlighten the vast farmer population, while raising awareness about the Tractor Brand. The anthem encompasses a vibrant fusion of dance, music, laughter, and cheerful faces, presented in multiple languages to resonate with India's incredible diversity.
The anthem is thoughtfully designed to facilitate easy sing-alongs, evoking a feel-good sentiment among Indians and reflecting the brand's commitment to uplifting farmers' spirits every time they use a Tractor Brand product.
Mr. Rajesh Aggarwal, Managing Director of Insecticides (India) Limited, stated, "The visually striking ad exudes a sense of joy and abundance, symbolizing the positive outcomes achieved by applying the right crop protection products to farms. IIL has been dedicated to transforming agricultural practices through cutting-edge innovation. Our Tractor Brand represents our innovative solutions to the challenges faced by farmers. By safeguarding their livelihoods and contributing to the rural economy through crop protection and increased yields, we fulfil our role."
"Tractor Brand has earned credibility and popularity among the farming community, and now we aim to take this relationship to the next level. This campaign serves as a fantastic opportunity to connect with farmers, instilling a sense of belonging to our 'Tractor Brand.' We hope this initiative will effectively convey our message about the Tractor Brand and encourage farmers to embrace our range of products for enhanced productivity," added Mr. Aggarwal.
The brand anticipates that this campaign will act as a catalyst, building upon its 105+ branded formulations, 380+ SKUs, and impressive performance in the fiscal year 2022-23. The company plans to introduce around five new products and expects further growth in 2024.