Regular Update
ATM News Network: Crystal Crop Protection Limited, a leading R&D-based crop protection manufacturing and marketing company in India, has taken a significant step to bolster its cotton seeds portfolio. The company has acquired the Sadanand Cotton Seeds business from Kohinoor Seeds, marking a strategic move to enhance its presence in the cotton seed industry.
This acquisition aligns with Crystal Crop Protection's mission to provide innovative and progressive solutions to all stakeholders in the cotton seed business. With a commitment to innovation and quality, the company has consistently demonstrated dedication to improving agricultural productivity and crop yields for farmers across the country.
Satyender Singh, CEO of Seeds at Crystal Crop Protection, expressed his optimism about the acquisition's impact. He stated, "We firmly believe that this strategic acquisition will not only reinforce our market presence in the cotton seeds segment but will also substantially enhance our reach and accessibility within the broader seeds industry. Cotton is a pivotal cash crop for farmers, and its importance cannot be emphasized enough. We look forward to continuing the legacy of Sadanand and delivering exceptional value to our customers."
Pawan Kansal, Managing Director of Kohinoor Seed Fields India, expressed his delight regarding the acquisition, emphasizing that Crystal Crop Protection is a leading company that has made significant advancements through innovation and digitalization. He believes this acquisition will provide a unique synergy of strengths to further build the brand.
Crystal Crop Protection's seeds business has seen substantial growth in recent years, driven by both organic and inorganic expansion efforts. This acquisition represents the fourth investment in the seeds business, following notable acquisitions in the cotton, pearl millet, mustard, and sorghum portfolios from Bayer in 2021. The company has also expanded its manufacturing capabilities through acquisitions and now boasts a diverse agribusiness portfolio.
The Sadanand brand is known for its high-quality cotton seeds that have earned the trust of farmers and stakeholders in the agricultural sector over the years. By incorporating Sadanand into its portfolio, Crystal aims to empower farmers with research-backed, high-quality cotton seed varieties and advanced agricultural solutions.
Crystal Crop Protection's acquisition of Sadanand Cotton Seeds underscores its commitment to sustainable agriculture and its mission to contribute to the prosperity of Indian farmers. This strategic investment highlights the company's dedication to research, development, and innovation in the agribusiness sector.
